Define Marketing

Define Marketing

In a short sense, Marketing is managing profitable customer relationships.

In a broad sense, Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Lastly we can say that marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers.